Most of us usually associate GIFs with humorous, short-form content that lives mainly in mobile and has made its way into the lexicon to replace words and convey emotions in social media conversations ...

NEW YORK: Marketers are paying more attention to GIFs, those short looped videos that have become prevalent on social media, and are trying to work out how best to use them for brand communications.

Surprisingly, despite all the websites and apps dedicated to absolutely nothing but GIFs, there really aren’t that many that let you turn yourself into your own ever-looping bit of internet infamy.