With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment. The "It ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.