It also includes social videos starring Powerade's college ambassadors: University of Connecticut (UConn) forward Alex ...

Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

The Fan Fest, presented by POWERADE, will precede the opening game of the 2025 season for the Tigers, who play host to Purdue Fort Wayne at 2 p.m. Friday. Admission to the Fan Fest is free ...

In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.