LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do fintechs ...

LONDON--(BUSINESS WIRE)--In a continually growing global economy with the advent of widespread digitization, the healthcare industry has been pushed to keep advancing and innovating. The creation of ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Customers are expecting more than ever from their interactions with brands. Getting it right in this increasingly competitive age of retail can be make-or-break. Customer segmentation has long been a ...