In a 2018 survey, 72% of American consumers stated that their purchase decisions were influenced by a product’s packaging design. In 2021, Lydia Simmons, founder of M.O.O. (Mom’s Official ...
Equator Design’s Aaron Funke explains how packaging must evolve to reflect new ideas around premium products in the pet food ...
Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...
Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...
Isover, a UK manufacturer of mineral wool insulation products, is launching new packaging to improve recyclability and reduce ...
The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...
Traditional beauty market competition requires custom cosmetic packaging as an essential component for beauty brand tri ...
Akarton's Hexpand solution, a protective cardboard packaging material intended to protect fragile goods in transit while ...
The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...
PLMA has announced the winners of its first International Private Label Packaging Awards at its Packaging Conference in The ...
Brands are streamlining designs, reducing waste, and embracing eco-friendly materials to meet regulatory requirements and enhance consumer appeal.
The Philippine packaging industry is expected to grow at a pace below the country’s gross domestic product due to high material costs.