In a world where customers are bombarded with marketing messages, simply telling them your product is great isn't enough. They want to see how it ...

Consumers have many choices today. Whether it's the latest tech gadget, trendy clothing, or a new skincare product, potential buyers often need help making informed decisions. This is where ...

All of the major vendors have been looking at ways to use AI to help customers develop creative content. On Tuesday at the Google Cloud Next customer conference in Las Vegas, Google introduced a new ...

Everyone has heard the phrase "seeing is believing," and it applies to marketing in a big way. Product videos can do a lot to change consumer mindsets about a product and even prompt them to pull the ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Video generation in Product Studio launched today for merchants in the United States. The new video generation tool creates dynamic videos from existing product images within Google Merchant Center.

AniML, the French startup behind a new 3D capture app called Doly, wants to create the Photoroom of product videos, sort of. If you’re selling sneakers on an online marketplace or need to create ...

Product videos are one of the most compelling types of marketing content for showing audiences what you're offering—not just a product or service, but a solution to their problems. When done right, ...

Videos might not be the only thing YouTube recommends soon. In its latest experiment, YouTube is testing a new feature that creates an automated list of products and related items in videos, according ...

YouTube regularly rolls out new features and runs experiments, and the latest experiment is sure to have a major impact on advertising and shopping opportunities on the video-sharing platform. Behind ...