I was hesitant about buying a smaller one because my hair is very curly and didn’t think it would work because of the lower ...

Infused with Argan oil, protein-packed Keratin, and a micro-conditioner, this straightener delivers even heat for optimal hair health 2X SHINE-ENHANCING TECHNOLOGY: Say goodbye to dull ...

Quick explainer: the treatment works in three main steps. First, Libby washed my hair with gentle clarifying shampoo ...

This protein acts as a protective barrier ... One of the most well-known benefits of keratin is its ability to smooth and straighten hair. Keratin treatments fill in the porosity of your hair ...

Shay Mitchell stars in OGX’s new campaign for its Bond Protein Repair collection. The actress tells PEOPLE how the products ...

A cousin of the flat iron, hair straightening brushes are designed to make styling dry hair quicker and easier. CR’s face-off between Drybar The Brush Crush Heated Straightening Brush and Tymo Hair ...

Did you know hair is primarily made of keratin, a protein that provides strength and structure? You may have heard about the effectiveness of keratin treatments and protein masks. However ...

Infused with Argan oil, protein-packed Keratin, and a micro-conditioner, this straightener delivers even heat for optimal hair health 2X SHINE-ENHANCING TECHNOLOGY: Say goodbye to dull ...

A low protein diet can also cause hair loss since ... Heat damage If you straighten your hair or use other hot styling tools often, heat damage may be to blame, says Jaliman.

A group of organizations united to demand the FDA issue an immediate ban on formaldehyde in hair-straightening products.

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...