Purple bag fans, listen up ... sriracha—which might be what you think of when you think of the hot sauce—Doritos’ new chip is a blend of the lesser-known yellow and green sriracha varieties.

Now, they're a permanent part of Frito-Lay's chip offerings. Customers won't likely miss the bright purple bag. The combination of Flamin' Hot and dill pickle just makes sense. "We know Flamin ...

"It's not actually blood, it's the food-coloring in the chips." Rene Craighead's 17-year-old daughter was eating about four bags of hot chips a day. "She was eating big bags and would take them to ...