is an expert in applied colour psychology and runs her own behavioural design firm. In a blog post on her website, the expert said the combination of colours in the McDonald's logo is no accident.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design ... infographic about the psychology of color ...

Sally Augustin is a practicing design/environmental psychologist, an expert on person-centered design, and a principal at Design With Science. She consults with organizations and individuals to ...