Sending mass emails can come back to bite you. The CAN-SPAM Act of 2003 allows marketers to send messages without the permission of the recipients. But just because English: Front Cover of &quot ...

In this guest piece, Shamita Jayakumar (pictured below), ‎senior marketing manager at Campaign Monitor, warns not to give into temptation and seek out purchased lists for your email marketing ...

The concept of inbound marketing is to provide great content to attract visitors to your site, convert them into leads, create a relationship with them, close them as customers, and then delight ...

One of the reasons why many email marketing service providers do not permit users to import and send emails through purchased lists is a reason why you should not either: When your email is marked ...

Email Lists Purchased Are Unqualified Leads . Individuals on your list have probably never heard of your brand before and thus are unlikely to engage with a company they’ve never heard of that ...

Business 2 Community published an article Saturday arguing that marketers should not prospect to "purchased" email lists. While typical, it's shoddier than most pieces in its genre.

Purchase an email list only from a broker who participates in opt-in gathering. The lists likely will be more reliable. Warnings. Always provide recipients with an "opt-out" option in every email ...

Donald Trump has sent a flurry of email fundraising appeals in recent days, though rather than originating from his campaign, some have been sent to addresses on lists purchased from other ...