GRAND RAPIDS, Mich. — It’s clear from the amount of viewer photos that have been submitted to FOX 17 over the past couple of days, that West Michigan knows how stunning the winter months can be.

Pure Michigan got a $15 million budget for the 2020-21 fiscal year – about $1.2 million of that will go toward an in-state and regional campaign showcasing Michigan’s winter playground.

Pure Michigan saw a massive budget cut in 2019, down to $0. The year after, COVID-19 essentially shut down the state. While tourist spending has gone up in the Mitten since the pandemic broke ...

Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could get something.