With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour ... Sapphire Driver, Bleach London brand manager and expert colourist, recommends using it before Bleach ...

Regardless of how well you bleach your hair, bleach is inherently damaging ... the blonde is when exiting the salon. This is where purple shampoos and masks come into play.

You see, purple is opposite to yellow on the colour wheel, so it cancels out those yellow or orange hues you get from hard water, UV rays ora bad hair bleach job and cools down the overall tone of ...

How to use purple shampoo This may seem obvious, but a violet-based shampoo is not made for your daily lather. Those who bleach their hair and live in hard water areas (which creates more mineral ...

However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends. So, while it's the easiest way to lift color and lighten strands, it's always a good ...

There’s the purple shampoo from my DIY-bleach escapades — and the bond ... After so many experiments, I know how to nurse my hair back from brittle and split to shiny and plump.

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...