Some of these products work because of science or color theory, others are just plain witchcraft. View Entire Post › ...

As someone who has used the entire Olaplex line for my frizzy, curly stands, I knew I needed to give the brand's purple shampoo a try when I got my seasonal blonde highlights. Similar to the ...

In fact, there’s a shampoo and conditioner system designed to address the unique needs of natural gray and blonde hair: ...

Thankfully, purple shampoos can quickly tone blonde ... Hairstyle at the Tony's Can Be Easily Recreated for $10 with 2 Products Brooke Shields’ $30 Root Serum Helped Heal Shoppers’ Itchy ...

"The shampoo contains purple pigment which neutralizes unwanted yellow tones on lightened hair," explains George Papanikolas, a celebrity hair colorist and Matrix Brand Ambassador. "It's tone ...

I love that most of the DpHue products don't contain any pore-cloggers, so safe for acne prone skin." If you're so annoyed of purple shampoos drying out the eff outta your dry hair (because ...

FINDLEY BYE BYE BRASS PURPLE SHAMPOO: For natural or color-treated blonde or highlighted hair NEUTRALIZE BRASSINESS with nourishing and intensely hydrating Avocado Oil and Castor Oil. COLOR ...

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo This highly concentrated shampoo from a salon-quality brand cleanses, tones and repairs your hair by keeping it hydrated. Shop Now Kristin Ess ...

However, we may receive compensation from retailers and/or from purchases of products through these links. The best purple shampoo can prolong the brightness of bleached hair for months after the ...

Some purple shampoos are designed for daily use, but many are meant to be used once or twice a week, rather than daily. There are many brands of purple shampoo, so following the manufacturer’s ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.