"If you leave purple shampoo on for too long, it may deposit a visible lilac hue," he says. However, if it happens, know that it isn't permanent. It'll likely only happen if you have a very light ...

The best purple shampoos truly neutralize brassiness and not just lighten it, and the key is to make sure the stuff inside the bottle is a deep purple, and not a lighter pink or lavender.

Purple shampoo is designed for those who have light hair — whether natural or dyed. Those with blonde, silver, platinum and grey hair benefit the most from the purple pigmentation in shampoo and ...

In the long run, a good purple ... Our light blonde tester with thin and fine highlighted hair was a few weeks out from her next appointment when she added this keratin protein-infused shampoo ...

with very light salt and pepper hair. Adding this toner to my hair makes it look like I spent a lot of money at a salon having this color done intentionally!” Fanola No Yellow Purple Shampoo is ...

Because even though Clairol's Shimmering Light purple shampoo might only be $10 at your local Target or Walmart, being mindful of your waste is priceless.

Purple shampoo should only be used “for blonde to light brown highlights,” says Brown. “It is for hair that has unwanted yellow tones.” People with darker hair or redheads can use purple ...

“The purple shampoo will add the missing primary colors, red and blue, to the yellow in the hair strand. When your hair strand has equal amounts of these primary colors it will appear or reflect ...

My light-brown hair naturally turns golden blonde ... First, I tried the classic drugstore purple shampoo, Shimmer Lights from Clairol. It did help tone down the orange but also made my hair ...