Get ready with me as I create a gorgeous makeup look using Rare Beauty favorites, share New York Fashion Week-inspired glam, ...

Walmart’s Fall Beauty Event includes a rare deal on one of Selena Gomez’s most popular makeup products. The Rare Beauty Soft ...

Off Campus actress Ella Bright has been named Rare Beauty's first-ever ambassador. The British-American star fronts the new "Made You Blush" campaign starring the cult-favourite liquid blush. "I'm so ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Shortly after Gomez launched Rare Beauty, The Rare Impact Fund followed. This global initiative ...

Selena Gomez has finally revealed the secret to her wedding makeup look. On March 16, the “Sunset Blvd” singer shared on Instagram that for months she’s been wearing Rare Beauty’s all-new True to ...

One of the hardest things for brands to do today isn’t getting attention, it’s knowing when to ask for it. Rare Beauty‘s latest campaign is a great example of why timing matters just as much as ...

Selena Gomez's beauty brand, Rare Beauty, had its Rare Impact Fund baked into the mission of the brand since the very beginning. The Rare Impact Fund seeks to mobilize $100 million to support youth ...

Erin Parsons is turning her sprawling collection of rare and vintage beauty products into an online makeup museum. Called The Makeup Archive and accessible via makeuparchive.org, the museum site ...