A brazen thief stole more than $113,000 worth of Pokémon cards from a Massachusetts store, officials said Friday, launching a real-life Pokémon Go search for the suspect and the rare collectibles

The store's co-owner said the thief was "somebody that was familiar enough with our store to know where these items were.”

1st Edition Collectibles says a masked suspect broke into their store on Purchase Street around 2:30 a.m. on Tuesday and stole several high-end items. Due to their rarity, the total value of the cards is around $100,000.