Lady Hophead visited an estate sale on our street recently and picked up what has to be the greatest, most hilarious example of misguided beer marketing I have ever seen: a 1974 pamphlet from Schlitz ...

Two-day-old Downtown coffee shop Sparkroot posted the Commodores ad for Schlitz seen above on their Facebook page this morning, and while it’s definitely a great ad, I couldn’t help but think that ...

Somewhere in between Steely Dan‘s debut, Can’t Buy a Thrill, and the 1973 follow-up, Countdown to Ecstasy, the band recorded a jingle for the Milwaukee, Wisconsin-based brewing company Schlitz Beer.

There's a reason Milwaukee's baseball team is called the Brewers. For more than two centuries, the city has been home to many of the largest and best-known breweries in the United States. As late as ...