LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the electrical switchgear ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the industrial biotechnology ...
Ipsos has launched PersonaBot, an AI-powered tool that allows organisations to 'converse' with personas representing their target segments. PersonaBot is powered by Ipsos Facto, the Group's gen AI ...
Every brand, irrespective of its category, understands the important recall factor that music brings in. This is evident from well-established instances such as MTV Coke Studio and Mahindra Blues ...
This paper discusses the steps taken by VH1 Research & Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and ...
Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...
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