Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
The Snow League will add halfpipe skiing at its next event, in China in December, and if White can close a deal to bring ...
Snowboarder on MSN3d
Snow League Winners Earn $50k Payday at Inaugural Competition
The first leg of The Snow League has come and gone, and we’re already seeing that this isn’t your mama’s snowboarding contest ...
Vail Daily5d
Shaun White ‘thrilled’ by Snow League debut in Aspen, won by Japan’s Totsuka and Tomita
The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I ...
KSL7d
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
and if White can close a deal to bring Olympic champion Eileen Gu onto that circuit, he'll have arguably the biggest star in action sports. "The fact it's run by Shaun would generate huge interest ...