RELATED: What’s the word of the year? Merriam-Webster’s reveals its choice 2023 Sherwin-Williams’ choice is on the opposite side of the color wheel from another prominent company’s 2024 ...

When a consumer buys paint, aren’t they looking for durability, trueness in color, longevity ... and highlights Sherwin-Williams’ wheel of 1,500+ paint colors available exclusively through ...

Sami Allen is the managing editor at Forbes Home, with over seven years of experience in the home space and 10 years of editing experience. This Wednesday, Sherwin-Williams announced Upward SW ...

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock ...

On Tuesday, two paint companies – Sherwin-Williams and Better Homes & Gardens – chose soft-color neutrals as Colors of the Year for 2023. Sherwin-Williams, a favorite of many builders and ...

Before revealing the Sherwin-Williams 2024 Color of the Year, there’s a few things to consider about the current state of color: Neutrals are lightening up. Color choices are getting bolder.