Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

The experts at Forbes Advisor detail everything you need to know about social media marketing so you can start generating traffic via social quickly.

Also in the Forbes CMO newsletter: Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

With all these factors going for it, it should come as no surprise that New Jersey businesses are aggressively turning to social media advertising to find new business opportunities.

Parents and experts have long expressed concerns about marketing to kids online, but social media companies have not revealed how much money they make from it.

Because social media tends to be a more casual medium, many companies mistakenly assume that the laws governing advertising and promotions in other media do not apply to social media.

It's difficult to track exactly how much revenue a small business brings in via social media marketing, though using the formula of profit/investment x 100 helps determine return on investment.

Promoting Social Media and Online Interactions Through Signage Using branded hashtags or social media handles on physical signs is another great way to encourage customers to check out your online ...

Global and US advertising spending will recover further in 2022 after a COVID hit; Zenith forecasts social media expenditures overtake TV.

Truth Social, the online platform at the core of Trump Media, has had challenges attracting advertising revenue.

The U.S. Federal Trade Commission is expected to vote next week on whether to send demands for information about deceptive advertising to eight social media and video streaming companies, the ...

With so much uncertainty, many brands are opting for a wait-and-see approach to social media advertising, though the approaches differ considerably from platform to platform.