Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social media” in addition to other marketing ...

With more than 50 million businesses owning a Facebook Business Page and 94 percent of B2B organizations relying on LinkedIn for content marketing and distribution, it is clear that social media is ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Social media is, without a doubt, one of the most effective outreach channels for businesses. Several companies invest a lot of money in their social media marketing campaigns because they want to ...

More people are using social media than ever before and automation helps brands reach their audience. But how much automation is too much? Automation tools have been helping streamline processes and ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...