Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

A digital perm, on the other hand, creates the most defined curls out of the three. If done by a Japanese stylist, you’ll find that the resulting curl will be loose curls that look exactly like what ...

Opinions expressed by Entrepreneur contributors are their own. As technology advances, people are willing to try any new gimmick to get the hair of their dreams, from new styling tools to chemical ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...