As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this ...

It looks perfect, doesn’t it? That pale pink background. The matcha latte with the cinnamon swirl. The subtle blush on my cheeks, the in my bathroom every Sunday. Without fail. Like it’s a ritual. A ...

Pink is everywhere right now. If you’ve noticed the trend and are wondering why it’s so hot, look no further than the box office. The U.S. has caught Barbie fever in anticipation of Greta Gerwig’s new ...

Are you comfortable in your aesthetic? Trends on social media have introduced us to labels that help us define and refine our personal style, with moods like Y2K, Soft Girl, Coquette, Clean Girl, ...

Pink nail polish will always be a vibe, no matter the season. Why? Because there are countless shades to experiment with — including fuchsia, pastel, bubblegum, neon, and more. So whether you’re into ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. “What is soft glam makeup, really?” I ask celebrity makeup artist Katie Jane Hughes ...

How would you define your personal style? Which celebrities or trends, music or eras would you reference to help sum it up? What if you were asked to reduce it to a single word or phrase? The soft and ...