The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Collage-style video “mood boards” are going viral on TikTok — and so is the app making them possible. Pinterest’s recently soft-launched collage-maker Shuffles has been climbing up the App ...

Pink Blush and Power Moves. Paige knows soft glam is more than just makeup—it’s a statement. “In 2025, soft glam is about enhancing your natural features with a blurred finish.