COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

EA Sports has a new 'epic runout' featuring South Carolina's Williams-Brice Stadium in the upcoming College Football 26 video ...

COLUMBIA, S.C. -- Eddie Dunning, who painted the South Carolina Gamecock logo at midfield in Williams-Brice Stadium for 40 seasons, has died, university officials said. He was 69. South Carolina's ...

COLUMBIA, S.C. (AP) — Eddie Dunning, who painted the South Carolina Gamecock logo at midfield in Williams-Brice Stadium for 40 seasons, has died, university officials said. He was 69. South Carolina’s ...

DURHAM, N.C. — MiLaysia Fulwiley played just three minutes for No. 1 South Carolina women's basketball against North Carolina, and the freshman came out with something to prove at Duke on Sunday.

The College Football Playoff field is not ... I look at it as a coach, if I'm an opposing team and I see that South Carolina Gamecock logo pop up on the bracket as the team I'm playing in the ...