However, a new lawsuit says the figure is more of a marketing spin than a scientific fact. What's happening? ...

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

Powerade also entered the summer beverage competition last month with three exclusive flavors at Wendy's. And now those flavors are coming to stores nationwide. Powerade Xtra Sour Flavors Now ...

Gatorade and Powerade already offer no-sugar sports drink options, ... All flavors except for Cherry Lime will come in 16-oz., 20-oz., and 28-oz. bottles and will be available in 6-packs, ...

POWERADE expands its sport hydration beverage line to include three new extreme sour flavors. The new drinks appeal to Gen Z ... These limited-time, summer only flavors are sold in 28 oz bottles.

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Sports drinks had further to grow against energy, despite the segment’s age, he believes. “In Europe, household penetration is at 18%, but it’s 45% in Spain and only 3% in France, so there’s a big gap ...

Powerade's new "extra sour" sports drink flavors are finally getting their ... the company announced it's officially rolling out this year's Xtra Sour lineup in 28-ounce bottles–but only for ...