In January 2025, Powerade launched the latest line of smart bottles, which track the user’s hydration levels, improving consumer engagement. Red Bull: Continued sports drinks portfolio ...

Four-time NBA champion Stephen Curry is teaming up with former first lady Michelle Obama to release a healthier sports drink option ... The 16.9-ounce bottles will cost $2.29 each and contain ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports ... sister brand Powerade. The drink is beset with ...