However, Emirates has more sports sponsorships than most. One of Emirates' longest-running sports sponsorship deals involves ...
Citigroup CMO and Chief Content Officer Alex Craddock noted that sports remains an integral part of the company’s marketing ...
"I think brands that have always sat on the sidelines or just said ‘We don't do this type of thing,’ they're ready to jump in ...
Recently, sports and technology have become synonymous, leading to cryptocurrency companies taking center stage in football ...
Take Formula 1, for example—a sport with a global ... of Sportswear as a Luxury Category Luxury’s foray into sports extends beyond sponsorship to product innovation, particularly in sportswear.
Icy Hot has just been named the official recovery partner of Unrivaled, making it the brand's largest sports sponsorship to date. The partnership will see Icy Hot providing topical pain relief ...
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WNBA corporate sponsorship deals are growing. But not every athlete is getting their dueThe WNBA is a leading example ... makes her hopeful that sponsorship opportunities for Black LGBTQ+ female athletes also will continue to grow. “Women’s sports is now seen as a business ...
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