The Seattle-based company rolled out its new words-free logo Tuesday on all its cups. Signs also changed at a handful of stores, and the new logo will show up on more storefronts in the future.

There's been plenty of buzz about the Starbucks new logo, the first for Starbucks since 1992. Over the years, there have been accusations that the company's logo had a satanic element, ...

The logo has evolved over the years, going from brown to green in 1987. This is the second time in three years Starbucks has trotted out the brown mermaid, inspired by a Norse woodcut.