Steve Evans, Hasbro's design director for their Star Wars line of toys, spoke this week on the future of the toy line. He revealed that the Star Wars: The Force Awakens toys released thus far had ...

In 2012, Lucas Licensing placed total merchandising sales at more than $20 billion. "There's real cross-generational appeal," says Steve Evans, Star Wars design director at Hasbro, which bought ...

Steve Evans, Star Wars design director at Hasbro, in his office. Sculpted figure heads in a designer’s office. (There may be a few employees’ heads in there, as well.) ...