Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

“Unless we are much mistaken, the next phrase that is going to be on everyone’s tongue is ‘subliminal advertising.’” - The Nation, October 5, 1957 In 1957, an intense, very real fear regarding a new ...