Older individuals who are subliminally exposed to positive stereotypes about aging showed improved physical functioning that can last for several weeks, a new study. Older individuals who are ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realized, whether runners appeared to ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

What was once discussed primarily in marketing textbooks, has now found a new home online. Subliminal messaging is a concept that has been around for decades and is traditionally associated with TV ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...

Scientists have discovered a new way to stay active while getting older: positive thinking. A belief that older people aren't 'over the hill' may help a person stay more physically fit as they age, ...

A new study led by the Yale School of Public Health has found that physical functioning improved in older individuals who were subliminally exposed to positive stereotypes about aging. Researchers ...