The Suggestion Box 2.0 Dec 12, 2006, 08:00am EST Jul 13, 2012, 05:25pm EDT. ... Employees were invited via e-mail and through fliers to click on the Brightidea icon on their computer's desktop.

Betterific launched as a social suggestion box in late 2012. Its goal: To give customers a place to submit ideas and brands a place to talk to customers.