Sun Bum Purple Shampoo $10.99 at Amazon Sun Bum Purple Shampoo $10.99 at Ulta You can use this shampoo daily to brighten, tone and protect your color from fading when exposed to the sun’s rays.

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...

And what many don’t know is that it can also be caused from things like oxidation from the sun, air exposure to minerals or even harsh shower water. The good news is that the best purple ...

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

Chlorine, sun, and saltwater are the ultimate tone killers. Here’s how to keep blonde hair bright, hydrated, and brass-free ...

Based on color theory, blondes should use purple shampoos, which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair ...

The easiest way to keep up with icy strands? Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and ...

Which is why I've tried basically every purple shampoo for ... with chlorine buildup and sun damage. I used this a few times, and my hair looks much better. This shampoo/conditioner is very ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular ...

If you have blonde, platinum, or silver hair, you’ve likely been advised to incorporate a purple shampoo into your color-maintenance routine. Why, you ask? Purple shampoo is color theory at its ...