Sweetwater, which primarily sells music instruments and audio gear online, says the 44,000-square-foot store includes separate demo rooms for all categories of instruments.

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales.

In response to live music’s post-pandemic resurgence, Sweetwater opened a school band and orchestra instrument e-commerce store in 2021; it launched a used gear marketplace in the summer of 2022 ...

Today is National buy a musical instrument day, and whether you’re a beginner or an expert for playing a instrument, Sweetwater has everything you’re looking for and more. Skip to content WANE 15 ...

The leaders of two of America’s top musical instrument retailers, Guitar Center and Sweetwater, say guiding customers through product discovery is key to sustaining sales momentum. Published Nov ...

IBJ talked with CEO Mike Clem about Sweetwater’s huge Fort Wayne campus, which includes the nation’s largest music store, a ...

Online music instrument and gear sales rose dramatically in 2020. ... In 2020, online-only store Sweetwater surpassed $1 billion in revenue for the first time in the company’s 42-year history.

Sales of recording gear have soared during Covid-19. This speaks to the shifting job to be done of music in these times. Sweetwater’s CEO provides insights.

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it ...