Symrise plans to roll out the use of Philyra into its perfume school soon. IBM’s perfume AI is the latest example of the tech industry moving into beauty and fashion ...

Perfumers look out: IBM Research partnered up with one of the top producers of flavors and fragrances, Symrise, to create an perfume-concocting AI. Named Philyra, after the Greed goddess of ...

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure.

Yes. Before working for Symrise, I was with IFF for 18 years. ... I didn’t go to perfume school. I learned on the job, and I learned from several great perfumers.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. IBM Research has teamed up with fragrance specialists at Symrise to create an AI system ...

Symrise has a Perfumery school in Germany. We have people come from Brazil, Thailand, and China. We hope to have Nigerians come in and learn this art very soon.

German flavour and fragrance maker Symrise posted a 6.3% rise in its half-year sales on Thursday, in line with expectations, mainly driven by its scent and care business.