A white background might make it seem like a ring is 'missing' from the logo Credit: Target "It really messes with my eyes and it seems like my brain has a harder time seeing two vs three rings ...

In 1962, the company brainstormed more than 200 possibilities for the store's name and logo. "On a red-and-white whim, they came up with 'Target' and immediately envisioned a classic Bullseye logo ...

A white background might make it seem like a ring is 'missing' from the logo Credit: Target "It really messes with my eyes and it seems like my brain has a harder time seeing two vs three rings ...