The kickin’ hot sauce is stocked inside just about every NC refrigerator but is oddly unknown outside the Southeast.

The agency unveils the American hot sauce brand’s new integrated campaign, The Tale of Texas Pete: Let Flavor Run Wild.

Texas defensive coordinator Pete Kwiatkowski had his turn at the microphone (on Zoom) on Friday. Here’s everything he had to say during his nearly 20 minute session.

Texas Pete has been around since 1929 and, with the hot sauce market growing, it is looking to remind Americans of its place on shelves. ‘The Ballad of Texas Pete’ highlights the brand’s ...

Pete Kwiatkowski established himself as one of ... and Washington before he left the Pacific Northwest in 2021 to join Texas football coach Steve Sarkisian's staff. Still, the state of the ...

Texas defensive coordinator Pete Kwiatkowski sparked a breakthrough for one of the nation's most formidable units en route to a potential national championship run, Notre Dame assistant Al Golden ...

Texas Longhorns defensive coordinator Pete Kwiatkowski speaks to media at the Sheraton Hotel on Thursday, Dec. 28, 2023 in New Orleans, Louisiana. The Texas Longhorns will face the Washington ...

Texas football quarterback Quinn Ewers is expected to declare for the 2025 NFL draft according to a report from ESPN reporter Pete Thamel. Ewers, a junior, has not declared for the NFL draft.