Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

Some vintage toys can sell for thousands of dollars. Discover the Barbie dolls from the 1950s that can now be sold for ...

The performance artist Gage Spex has amassed a collection of over 200 carefully styled toys.

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

In 2018, the toy company behind Barbie and other famous brands created a division to make movies inspired by its toys, games, and brands and appointed Robbie Brenner, an acclaimed film producer ...