Simon Tam, the Asian-American frontman of The Slants, emerges victorious in his years-long quest to register his rock band's name. By Eriq Gardner Former Legal Editor-at-Large Those of fiendish or ...

Businesses have known for hundreds of years that there’s value in a trademark: the shape of a Coke bottle, the swoosh on a Nike shoe, the McDonald’s golden arches. Just how much value, however, has ...

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...

The University at Buffalo requires express written approval when using any of its marks – name, seals, crests, symbols, insignia, logos, word marks, spirit mark, signatures or taglines, uniforms, ...

Trademarks are valuable. A company's brand name, logos, slogans and designs help customers identify its products and tell them apart from competing products. Since trademarks hold future economic ...

Trademarks are logos, symbols and designs registered with the federal government and used by a business to identify its brands or the entity itself. Trademarks are assets that are included on a small ...

When it comes to protecting their intellectual property, biotechnology and pharmaceutical companies commonly give first priority to their patents. Trademarks and company names (trade names), however, ...