Luxury motorcoach companies like the Jet and Vonlane are putting a luxurious flair on bus rides. I took the Jet from New York to Washington DC ($99) and Vonlane from Dallas to Austin, Texas ($109).

Start-up travel companies are hoping more Americans will embrace the concept of sleeper and luxury coaches. Just don’t call them buses. By Maria Cramer John Rosenberg found a last-minute flight for ...