Makeup Artist Trish McEvoy on the One Beauty Product She Reaches For When She Wants to Look Glamorous The beauty guru's new book, The Makeup of a Confident Woman , is out today. By Jamie Rosen ...

Makeup artist Trish McEvoy, author of The Power of Makeup, organizes makeup users into categories that are based on the amount of time they spend on cosmetic application on a daily basis.

Trish McEvoy had a simple request. "Let me see your makeup bag," insisted the makeup artist and founder of Trish McEvoy cosmetics. She was in town recently for an appearance at Neiman Marcus, but ...

Trish McEvoy.Vanity Fair beauty director SunHee Grinnell speaks with Trish McEvoy, the innovative makeup artist and founder of Trish McEvoy Cosmetics, about working with her husband, the recent ...

Trish McEvoy 24-Hour Eye Shadow and Eyeliner. This creamy, multitasking stick from Trish McEvoy ($33) glides on easily and stays put for up to 24 hours.

Trish McEvoy says she used to buy brushes from art supply stores in the 1970s and cut them into the shapes she needed to apply eye liners, lipsticks and blushes. Now she owns a $100 million business.