The average sales organization uses 10 sales tools and counting. But having lots of technology doesn’t always mean having lots of insight. While they may be overloaded with sales data, few sales ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

Sales management is the process of leading and directing a sales team to achieve sales objectives. It involves creating strategies, setting goals and providing guidance to sales team members to help ...

In staffing a medtech company, its executives confront the questions of what type of sales force to employ and where to find the needed sales representatives. It is not unusual for a company to lack a ...