Learn More: What Is a Holistic Marketing Strategy? What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs ...

Small businesses typically split up their target market based on age, gender, income, geography and lifestyle. Age and gender fall under a wider type of segmentation known as demographic ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group or business market into sub-groups based on some type of shared characteristics. Those studies then ...

That is market segmentation. Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related ...

Kennedy et al go on to argue that 'brand segmentation generally does not exist – substitutable brands usually compete in what for them is a single mass market'. In striving to be similar competing ...

That type of data only skims the surface of the problem, however. Companies are not diving deep enough with just those raw results. The next step in the detective work is bringing deeper segmentation ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...