Legacy and outdated technologies are hampering flexibility and are becoming more difficult to support as key resources exit ...

That dysfunctional relationship between Sales and Marketing is itself a major roadblock to building a martech stack that shows ... technologies they have, on average). Gone are the days when marketers ...

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the ...

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems ...

Because of the growth and expansion of digital access and increased capabilities throughout the B2B marketing technology stack, there are more opportunities for personalization. Ultimately, that ...