Uber revealed a new logo Tuesday, replacing its iconic, boxy U with an abstract design of a square inside a circle. That s what riders will see when they open the app on their phone. Drivers will ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with ...

Uber just gave itself a new look. The popular car service app rebranded itself Tuesday when it unveiled a new logo, dispensing with the recognizable "U" against a black background, and replacing ...

In case you’re not familiar with Uber’s old logo–I couldn’t think what it looked like off the top of my head–it was a bent grey U on a black background.

When Uber released a new logo for its ride-hailing app earlier this month, the updated look received mixed reviews. Some people even noted that the “bits and atoms” icon resembled the logo of ...

The background, meanwhile, has changed from silver to something more colorful. GeekWire sums up Uber’s rationale for the new icon design: The square is meant to represent the bit — a nod to ...

Uber was founded by Travis Kalanick and Garrett Camp in 2009 as a black car service for 100 friends in San Francisco. Its first logo was a red magnet designed by Camp, which was followed by a ...

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Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with many ...