COLUMBIA, SC (WIS) — The logos for the University of South Carolina are getting a slightly new look. University officials unveiled a new family of logos on social media on Wednesday.

— University of South Carolina (@UofSC) January 9, 2019 According to the university, the formal logo was “slightly updated” while the marketing and monogram logos are new.

(University of South Carolina) The changes include discontinuing the use of the “UofSC” logo mark that was adopted in 2019. The university will be referred to as the University of South Carolina, USC, ...

The focal point of the University of South Carolina's new logo is not a palmetto tree, ... Aiken Standard - Aiken, SC; Georgetown Times - Georgetown, SC; The Berkeley Independent - Moncks Corner, SC; ...

The logos for the University of South Carolina are getting a slightly new look, but some people aren’t excited about it. Skip to content. NOWCAST WYFF News 4 at 11.

South Carolina is re-branding its logo. ... Late University of South Carolina football coach Joe Morrison wore the script logo during his tenure from 1983-88. ... Aiken Standard - Aiken, SC; ...

The University of South Carolina is updating its logo to a more simplified design and reverting to an old abbreviation—USC, instead of the currently used UofSC—in its marketing and editorial content.