The British carmaker has just revealed one of its key assets for the brand’s “Project Horizon” transformation plan. And it’s not a brand-new model, but a next-generation online configurator that was ...
Aston Martinhas launched an all-new configurator offering an interactive digital experience to potential customers and fans from all over the world. Developed in collaboration with MHP, the ...
High-end British car maker McLaren Automotive is now using Epic's Unreal Engine to help design its luxury and high-performance cars, McLaren design manager Mark Roberts announced at GDC 2016 today.
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