Most Entrepreneurs Have 1 Podcast — I Have 7. Here’s How It Gives Me a Huge Competitive Advantage.

Opinions expressed by Entrepreneur contributors are their own. Different audiences have distinct needs. Running seven ...
Forbes

Using Enhanced Marketing Segmentation To Engage Audiences

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
DMNews

Why consumer segmentation captures behavior but misses motivation

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...